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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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9 Item(s)
  1. Subscription Media: Incl Impact of COVID-19 - Canada - April 2020

    • Consumer Report
    • April 2020
    • Canada

    “Consumers have become accustomed to streaming services with the majority having some form of subscription media. With millions of Canadians staying home due to the COVID-19 pandemic, many with additional time on their hands and kids at home, will likely sign up for streaming ...

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  2. Innovations in Travel - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "The majority of Canadians have taken a leisure trip in the past year, with non-US international travel a healthy segment in the category. Consumer sentiment aligns with this narrative with many citing a preference for international trips as opposed to domestic destinations. ...

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  3. Attitudes Toward Technology and the Digital World - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "With how quickly the technology and digital world has evolved over the last few decades, it is worth taking a step back to assess how consumers feel about it. Not only have consumers adapted over time as they have gotten more comfortable with technology in their day-to-day ...

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  4. Loyalty Programs - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    “Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, ...

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  5. Internet/Satellite Radio - Canada - October 2018

    • Consumer Report
    • October 2018
    • Canada

    "In a 2002 interview with The New York Times, legendary musician David Bowie predicted, “the absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” He went on to say that, “music ...

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  6. Mobile Apps - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    As mobile devices become more and more important to consumers, it’s the apps that have been at the root of the user experience. These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. Today, ...

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  7. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

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  8. Marketing to Young Adults - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with ...

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  9. Pay TV and Streaming Services - Canada - September 2017

    • Consumer Report
    • September 2017
    • Canada

    "The market for pay TV cable and satellite has been on the decline for several years now, while pay TV via the internet has seen substantial growth in the past five years. This represents an adjustment of how consumers consume media, thus brands in the category are putting an ...

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9 Item(s)