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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 40
  1. TV Advertising - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    "The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including ...

    US $4,395.00 (Excl.Tax)
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  2. Loyalty Programs - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    “Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, ...

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  3. Smartphones - Canada - May 2019

    • Consumer Report
    • May 2019
    • Canada

    "The primary focus of this Report will be to better understand smartphone ownership, purchase decisions and overall attitudes. In particular, it will investigate what kind of smartphone consumers own, why they chose it, perceptions of the differences from one smartphone to the ...

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  4. Laptops, Desktops and Tablets - Canada - April 2019

    • Consumer Report
    • April 2019
    • Canada

    "Most Canadians are considering the purchase of a laptop, desktop or tablet within the next year. This indicates a positive trajectory for the category considering most already personally own or have these devices in their households. The importance of upgrades and replacement ...

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  5. Digital Trends Consumer - Canada - March 2019

    • Consumer Report
    • March 2019
    • Canada

    "The digital market is fast moving and encompasses many different products and services. From smartphones and tablets to TVs and Blu-ray players to streaming music and video platforms, this dynamic market is constantly evolving. With all of this innovation, it can be ...

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  6. SUVs, Crossovers and Pickup trucks - Canada - March 2019

    • Consumer Report
    • March 2019
    • Canada

    "The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and ...

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  7. Attitudes Toward Gaming - Canada - February 2019

    • Consumer Report
    • February 2019
    • Canada

    "Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a ...

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  8. Televisions - Canada - January 2019

    • Consumer Report
    • January 2019
    • Canada

    "Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. ...

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  9. Wearable Technology - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to ...

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  10. Digital Content Consumption - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    "The vast majority of consumers who have performed online activities have done so at least once per month. This includes online activities such as reading/watching news online, reading articles on websites, reading articles on social media, watching videos on social media, ...

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No. of reports 11 of 40