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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 30
  1. Gaming Consoles - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Content has always been important for video game consoles, as exclusive titles have long defined the legacies of brands like Nintendo. As consoles become increasingly more connected, multifunctional devices, the hardware is increasingly defined by the software and services it ...

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  2. Digital Trends - Black Consumers - US - July 2015

    • Consumer Report
    • July 2015
    • US

    Despite having lower household incomes on average, Black consumers’ strong desire to keep up with the latest in technology suggest they are willing to sacrifice in other areas so that they can have the same products that higher income earners have. This consumer group loves ...

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  3. Mobile Phones - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Mobile phone brands will face a mounting pressure to lower prices in light of greater competition globally and approaching smartphone market saturation in the US.”

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  4. Digital Trends - Canada - October 2014

    • Consumer Report
    • October 2014
    • Canada

    “Tablets have proven to be more popular devices when it comes to watching videos or reading news online – suggesting that manufacturers could benefit from partnering with content providers in these industries to offer consumers discounted hardware when they sign up for a new ...

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  5. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  6. Digital Trends Spring - US - March 2014

    • Consumer Report
    • March 2014
    • US

    “The gap between rich and poor is shrinking, at least as far as consumer electronics is concerned. Lower-income groups are demonstrating higher levels of consumer electronics ownership as well as internet use. Expanding the market may entail focusing on lower-income groups.” – ...

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  7. Tablets - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Tablets are seen as having cannibalized sales of PCs and e-readers. While this is certainly true of the e-readers, looking forward, the dinner and the diner may be flipped—advances in smartphones and laptop offerings may result in a cannibalization of tablet sales.”

     —Billy ...

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  8. Mobile Phones - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Four OS compete in the smartphone segment, but only three OS typically survive in hardware markets, given that each must be supported by independent software vendors (ISV), and ISVs are attracted to OS by a large audience for potential sales. This gives the most popular OS the ...

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  9. Mobile Phone and Tablet Accessories - US - May 2012

    • Consumer Report
    • May 2012
    • US

    Mobile phones have become an essential tool that U.S. consumers rely on to navigate their lives, and following the breakthrough success of the iPad, tablets have taken on a similar role for millions of owners. Given how personal these devices are, it’s not surprising that many ...

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  10. Mobile Phone Service - US - February 2012

    • Consumer Report
    • February 2012
    • US

    Cellular networks are headed toward carrying an analogous weight in the 21st century to the role played by trains in the 19th century and the automobile in the 20th century—cellular access is becoming the defining feature of consumer trends ranging from social shopping to ...

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No. of reports 11 of 30