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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 393
  1. Social Media Overview - How Influencers are Impacting the Market - Brazil - November 2019

    • Consumer Report
    • December 2019
    • Brazil

    “As the access to the internet and the usage of social media grow, the audience has become more diverse, generating migrations between social networks and challenging brands and companies to be more assertive when identifying which content, network and subject appeal to their ...

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  2. Attitudes Toward Technology and the Digital World - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Technology is rapidly advancing and changing society as we know it. Technology has had a tremendous impact on the way people work, socialize and get entertainment, and in myriad other ways as well. This increased adoption of technology into everyday life has molded attitudes ...

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  3. Pay TV and Bundled Communication - Canada - October 2019

    • Consumer Report
    • October 2019
    • Canada

    "As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be ...

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  4. Attitudes to Advertising - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable ...

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  5. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

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  6. Digital Trends Quarterly - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “Although many actors and actresses, sports stars and musicians have huge social media presences, it is YouTubers or vloggers whose social media activity is most likely to be influencing people’s purchase choices. These are people whose living, in many cases, is dependent on ...

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  7. Esports - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “The rapid growth of the esports industry is set to continue as gaming devices get more powerful and major celebrities get more involved. Companies have also been working with esports stars for promotional campaigns to help align the image of esports more closely with that of ...

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  8. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  9. Social and Media Networks - UK - May 2019

    • Consumer Report
    • May 2019
    • UK

    “Consumer usage of social networks remains high despite recent issues regarding the exposure of user data. Whilst data protection is of importance to them, people are more concerned about addiction to social platforms and what impact these services can have on their mental ...

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  10. Digital Trends - Asian Consumers - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic ...

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No. of reports 1 of 393