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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 43
  1. Attitudes to Advertising - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable ...

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  2. Mobile Phones - Ireland - June 2019

    • Consumer Report
    • June 2019
    • Ireland

    “Data allowance is the most important factor when choosing a phone plan. This reflects the significant increase in mobile data usage in recent years as use of data heavy streaming services on mobile devices grows. Mobile operators could therefore offer greater flexibility ...

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  3. Social Networking - Ireland - May 2019

    • Consumer Report
    • May 2019
    • Ireland

    “Consumers remain concerned about the level of negative behaviour and harmful content on social networking sites. As such, significant investment continues to be required on fact-checking services and improved detection, reporting and removal of suspicious content on social ...

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  4. Online and Mobile Retailing - Ireland - March 2019

    • Consumer Report
    • March 2019
    • Ireland

    “As smartphones continue to improve and develop greater capabilities, consumers are becoming increasingly dependent on these devices for online shopping habits both in the home and out of the home which is contributing to the declining usage of laptop/desktop computers. Looking ...

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  5. Payment Methods - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    "Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other ...

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  6. Streaming Media - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return ...

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  7. Broadband Providers - Ireland - June 2018

    • Consumer Report
    • June 2018
    • Ireland

    “Lower cost, faster download speeds and better connections and coverage are important considerations for Irish consumers when switching broadband providers. Emphasising their value-for-money messaging, continuing to upgrade to faster internet connections and improving the range ...

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  8. Social Networking - Ireland - May 2018

    • Consumer Report
    • May 2018
    • Ireland

    “The recent data privacy scandal that resulted in users’ data being accessed by a third-party platform without their knowledge has damaged Irish consumers’ confidence in social networking sites and raised questions about data ownership. Further strengthening of data privacy and ...

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  9. Online and Mobile Retailing - Ireland - March 2018

    • Consumer Report
    • March 2018
    • Ireland

    “While the majority of Irish consumers find it easier to shop online via a standard website compared to a dedicated app, difficulties encountered during the checkout phase often lead consumers to abandon an online purchase. This indicates that there remains scope for retailers ...

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  10. Healthy Lifestyles (Sugar & smoking focus) - Ireland - September 2017

    • Consumer Report
    • October 2017
    • Ireland

    “Almost half of Irish consumers believe they are healthier than they were a year ago, indicating the trend towards healthier lifestyles across Ireland. However, obesity rates remain high and physical activity is low among Irish consumers. This reflects that healthy habits are ...

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No. of reports 1 of 43