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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 21 of 35
  1. Television and Online Video Ads - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR ...
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  2. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

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  3. Social Networking - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy ...

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  4. Living Online - US - July 2012

    • Consumer Report
    • July 2012
    • US

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the ...

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  5. Social Networking - US - May 2012

    • Consumer Report
    • May 2012
    • US

    Global sales of ads on Facebook alone grew 69% in 2011, reaching $1.7 billion in the U.S., and are expected to reach $3.7 billion in 2012. The leading network also reported 37% growth in ad sales in the first quarter of 2012, based on its increasing membership and innovations ...

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  6. Pay TV in US (2011) – Market Sizes

    • Market Data
    • October 2011
    • US
    Pay TV in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers cable, satellite, internet and terrestrial pay TV. Mobile TV is not included as it is negligible. Market size comprises numbers ...
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  7. Social Networking - US - August 2011

    • Consumer Report
    • August 2011
    • US

    At a time when many other sectors have been stagnant or struggling, social media ad spending has shown spectacular growth. Ad spend has followed the rapid growth in consumer usage of social networks and the initiatives of Facebook to develop and promote social media marketing ...

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  8. Hispanics Online - US - April 2011

    • Consumer Report
    • April 2011
    • US

    Hispanics, with total buying power projected to surpass $1.4 trillion in 2013, represent an important consumer segment that sees no sign of shrinking. As of 2010, there are 49.1 million Hispanics, or 16% of the U.S. population. The internet is rapidly becoming an integral part ...

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  9. Email and Online Marketing in Financial Services - US - November 2010

    • Consumer Report
    • November 2010
    • US

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, ...

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  10. Attitudes to Internet and New Media Marketing - US - October 2010

    • Consumer Report
    • October 2010
    • US

    Online video, social networking and smartphones have already re-shaped how consumers communicate, entertain themselves and gather information. Now these media are re-shaping how consumers interact with brands and advertisements, as marketers struggle to better reach targets in ...

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No. of reports 21 of 35