£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,295 (Excl.Tax)
Technology Market Research
Mintel’s Technology market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Technology industries.
Our reports can help you:
Related to: 'Technology'
Younger men lead in adoption and interest. Meanwhile, gen AI implementation will drive innovation but will turn some tracking-averse consumers off.Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment
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Consumers are more carefully evaluating their needs for smart features and look forward to smart home products that are truly practical and convenient to use. Brands should not miss the opportunity to offer smart home scenarios for home personalisation, emotional management and sleep health to consumers.Toby Xu, Analyst, China..."
After a positive quarter for technology purchases, demand across a number of key technology areas, including audio, wearables and computers, continues to improve.Joe Birch, Technology Analyst
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2023 was another challenging year for electricals, but the recent improvement in purchasing activity and consumer confidence provide some optimism for 2024.Sam Nguyen, Retail Analyst
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Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.Michael Lloy, Research Analyst
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The need for personal computers is diminishing as smart TVs and smartphones do ever more tasks. Bring back engagement by focusing on entertainment and flexible lifestyles.
Nikita Shergill, Research Analyst
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Germans' sentiment about digital technology is ambivalent (eg data protection, impact of AI on society). Brands that embrace a balanced approach (eg offline options) and promote digital inclusion will win them over.
Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles, Germany
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The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest.
Brian Benway, Senior Tech and Gaming Analyst
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Telecom brands will transition from being mainly ISPs to providing a rounded service for consumers' communication, digital and entertainment needs.
Joe Birch, Technology Analyst
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Harness emerging technologies like AI and VR to enhance quality of life and engagement for early adopters, while simplifying and building trust among tech sceptics.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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Whilst usage of VR and AR in Germany remains low, advances with AI hold potential to catalyse faster devices and content variety. Our VR and AR market forecast for Germany shows that emphasising utility beyond gaming is crucial to accelerate market growth.
Dr. Carolin Siepmann - Research Analyst, Germany..."
Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education.
Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam
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