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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 41 of 290
  1. Laptops, Desktops and Tablets - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "In recent years the once-flourishing market for laptops, desktops, and tablets has settled into a pattern of decline. With consumers increasingly using smartphones for communications and entertainment, much of the tech industry’s investment, interest, and innovation has gone ...

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  2. Televisions - Canada - January 2019

    • Consumer Report
    • January 2019
    • Canada

    "Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. ...

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  3. How Online Shopping for Apparel is Evolving for Consumers - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Although the way consumers shop for clothes has evolved drastically throughout the years, with digital becoming an integral part of the process, the reasons for shopping and the desired experience remains the same. Consumers will always have a need for clothing and they still ...

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  4. Wearable Technology - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Although some segments of the market are more mature, it’s still early days for most wearables. Features and standards are evolving, companies are still jostling for position, and consumers seeking to buy are finding it difficult to get all the features they want in a single ...

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  5. Wearable Technology - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to ...

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  6. How Online Shopping for Home Decor is Evolving for Consumers - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "A lot has happened in the last few years of online shopping, with the home furnishings category evolving along the way. Pioneers of the online décor market have continued to make advancements through tools and features, making the online shopping experience easier and more ...

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  7. How Social Media and Product Reviews Impact Online Shopping - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and ...

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  8. Marketing to Hispanic Moms - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "In the US there are almost 8 million Hispanic moms with children under the age of 18 in the household. Product of this impressive number, Hispanic women are more likely than the average US woman to be a mom. The fact that one in four babies born in 2016 were of Hispanic origin ...

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  9. Digital Video - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but ...

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  10. Digital Content Consumption - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    "The vast majority of consumers who have performed online activities have done so at least once per month. This includes online activities such as reading/watching news online, reading articles on websites, reading articles on social media, watching videos on social media, ...

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No. of reports 41 of 290