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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 27
  1. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  2. British Lifestyles 2014: The British Dream - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager ...

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  3. Children's Media - UK - December 2013

    • Consumer Report
    • December 2013
    • UK

    “Access to a tablet - either through the child’s personal ownership or through shared ownership in a house - is steadily increasing, and access to video on demand streaming services will increase alongside. The ultimate success of the services will depend on how they are ...

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  4. Researching and Buying Technology Products - UK - June 2013

    • Consumer Report
    • June 2013
    • UK

    “Younger consumers are more likely than older consumers to shop across online and in-store channels. In the years to come, as the 25-34s mature they are likely to keep these shopping habits, making a multichannel approach the standard way to research and buy technology. This ...

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  5. Teens' and Tweens' Technology Usage - UK - May 2013

    • Consumer Report
    • May 2013
    • UK

    “Brands need to ensure that children, who are less likely to have a credit or debit card, are able to access and enjoy the benefits associated with e-commerce. Physical gift cards are the primary vehicle used by children for adding the funds needed to purchase apps or digital ...

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  6. Technology and the Over-55s - UK - January 2013

    • Consumer Report
    • January 2013
    • UK

    ‘It is clear that as an age group, the priorities and requirements of the over-55s are different to that of younger consumers, with service and usability trumping more aesthetic concerns. Brands may not see seniors as their most profitable group, but products and messages ...

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  7. Children's Media - UK - December 2012

    • Consumer Report
    • December 2012
    • UK

    Whilst the depth of interaction is greater for new media formats like applications or interactive digital games, television remains the single largest, most important way of broadcasting an idea or franchise to millions of children, quickly and easily. Those online franchises ...

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  8. Console Gaming - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “Console gaming is at a crossroads. The first of the next-generation consoles, the Wii U, enters a very different marketplace this November than the Wii did when it was first introduced in November 2006. Gamers not only can play console and PC games, they can play games on ...

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  9. Researching and Buying Technology Products - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “Personal data is the new currency, and retailers need to consider investing in free wi-fi connections for shoppers in exchange for permission to better understand their customers’ shopping habits and behaviour.”

    – Cecilia Liao, Senior Technology Analyst

    Some questions answered ...

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  10. Children's Media - UK - December 2011

    • Consumer Report
    • December 2011
    • UK

    “There are fewer opportunities for today’s children to enjoy iconic shared TV moments; hence the growing importance of mainstream crossover family TV (and family-oriented gaming such as the Wii) in providing a form of collective cultural bonding between friends and between ...

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No. of reports 11 of 27