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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 154
  1. Communicating Through Imagery - US - December 2015

    • Consumer Report
    • December 2015
    • US

    More than 80% of Americans are communicating with others through text, email, or social media. As smartphone and tablet ownership increases, people are more likely to send abbreviated messages and lean on images to indicate tone and provide nuance. Although more than half of US ...

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  2. Wearable Technology - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “Appearance and design is the third most important purchase driver for wearables, ahead of more technological features such as measurement reliability, cross-device compatibility and touch screens. This suggests that ‘wearability’ and fit to personal style tend to prevail over ...

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  3. Wearable Technology - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed ...

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  4. Staying Informed - How you Get the News - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast ...

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  5. Digital Trends Winter - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “Technology brands are eager to demonstrate that new smartphones, tablets and hybrid laptops are more practical and more powerful than ever before, as consumers become more inclined to mirror their online behaviour across all three device formats.”

    – Paul Davies, Senior Leisure ...

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  6. Hotels - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    “The hotel market is less commoditised than the airline industry which means that hoteliers have an easier time coaxing guests to buy into a more personalised experience. The key to this personalisation will be the acquisition of customer data; however, most guests are ...

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  7. Children's Online Spending Habits - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    "The concept of pocket money has changed significantly over the last ten years as children in a digital world wish to spend their money online, whether by purchasing clothes or playing online games. Among children who spend money themselves online, two out of five are now ...

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  8. Tablet Computers and Accessories - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    “As overall tablet penetration stalls, the gap between household and personal ownership is shrinking, thus suggesting that multi-tablet households are on the rise. As tablet manufacturers look to offset slowing adoption, the launch of use case-specific tablets, from hardcore ...

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  9. Tablets - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Tablet penetration has grown to include more than half of all online adults. Competition for first-time buyers and those seeking an upgrade is heating up, via movement both towards the high-end of the market and the low-end. Both launches come ahead of the winter holiday ...

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  10. Mobile Phones - Canada - October 2015

    • Consumer Report
    • October 2015
    • Canada

    “The challenge for mobile phone brands in today’s landscape is multi-faceted, with maintaining loyalty key among leading manufacturers in the marketplace, as well as offering entry-level smartphones to under-indexing demographics, such as those over 65.”
    – Andrew Zmijak, ...

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No. of reports 1 of 154