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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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10 Item(s)
  1. Social Network Gaming - US - November 2011

    • Consumer Report
    • November 2011
    • US

    Based on Mintel’s consumer research about one in five adults played online games in the 30 days prior to their interviews in 2011, and according to Nielsen, an estimated 10% of time spent online is devoted to playing games—proof that online gaming is a source of entertainment ...

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  2. Media Usage and Online Behavior - US - October 2011

    • Consumer Report
    • October 2011
    • US

    In the context of a rapidly changing, fast-evolving digital landscape, media usage is in a period of major transformation. While use of more traditional media (broadcast TV, radio) and communication devices (landlines) remains widespread, a wide range of consumers are embracing ...

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  3. Social Networking - US - August 2011

    • Consumer Report
    • August 2011
    • US

    At a time when many other sectors have been stagnant or struggling, social media ad spending has shown spectacular growth. Ad spend has followed the rapid growth in consumer usage of social networks and the initiatives of Facebook to develop and promote social media marketing ...

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  4. Online and Mobile Shopping - US - July 2011

    • Consumer Report
    • July 2011
    • US

    This report examines the online retail and Ecommerce market in the US. The last few years have seen a much more rapid increase in online rather than offlline retail. New technology and an increase in the penetration of computers, smart phones and tablets in American households ...

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  5. Attitudes to Internet Advertising - US - July 2011

    • Consumer Report
    • July 2011
    • US

    Despite a sluggish economic recovery, the online advertising industry has continued to grow rapidly, significantly outpacing the growth of advertising as a whole, as ad spend steadily shifts from traditional to new media outlets.

    This report looks at consumer attitudes towards ...

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  6. Mobile Gaming - US - May 2011

    • Consumer Report
    • May 2011
    • US

    Sales in the mobile phone and tablet gaming market in the U.S. more than doubled between 2005 and 2010—reaching $898 million—and sales are forecast to increase 82%, to $1.6 billion, by 2015.

    Smartphone sales in the U.S. increased 538%—from 11.3 million units to 72 million ...

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  7. Hispanics Online - US - April 2011

    • Consumer Report
    • April 2011
    • US

    Hispanics, with total buying power projected to surpass $1.4 trillion in 2013, represent an important consumer segment that sees no sign of shrinking. As of 2010, there are 49.1 million Hispanics, or 16% of the U.S. population. The internet is rapidly becoming an integral part ...

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  8. Online Banks - US - February 2011

    • Consumer Report
    • February 2011
    • US

    Online banking is by far the preferred method of banking in the U.S. A quarter of respondents to Mintel’s consumer survey for this report say they have an account at an internet-only bank, but only 3% bank exclusively at online-only banks.

    • Security is the biggest concern ...
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  9. Digital Media Marketing in the Automotive Industry - US - February 2011

    • Consumer Report
    • February 2011
    • US

    This report explores the use of digital media marketing in the automotive industry. It provides insight into the external and internal factors affecting trends and technology innovations in digital media marketing and what they mean for future sales, promotional campaigns, and ...

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  10. Car Buying - US - January 2011

    • Consumer Report
    • January 2011
    • US

    This report explores the automotive retail market in the U.S. It provides insight into the external market and internal/industry factors affecting new vehicle sales, consumption and dealership trends—and what they mean for future sales, promotional campaigns, and industry ...

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10 Item(s)