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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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4 Item(s)
  1. Online Gaming - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Consumers prefer playing online games with their real-life friends. This reveals an opportunity and also highlights the importance of connecting consumers’ real-world social life with games, which will make consumers ambassadors of games, attracting new users and retaining ...

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  2. Digital Trends - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “Consumers are more selective and have higher requirements on compelling features of digital products, but this does not stop them from trying new, innovative but less mature technologies, eg smart home appliances. Multiple functions and portability are two main purchase ...

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  3. Social Networks - China - May 2017

    • Consumer Report
    • May 2017
    • China

    “That consumers are showing a trend to ‘switch off’ does not mean that marketing on social networks is no longer important. Instead of keeping consumers online, marketing should offer people alternative ways to connect with the real world.”
    – Terra Xu, Senior Research Analyst

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  4. Mobile Phones - China - February 2017

    • Consumer Report
    • February 2017
    • China

    “In the saturating mobile phone market, replacement purchase is the key driver as consumers show the potential to trade up. This is especially the case for lower tier cities and rural areas. Brands should focus on offering outstanding premium phones and also pay attention to ...

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4 Item(s)