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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 22
  1. Online Shopping - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “E-commerce sales are growing rapidly, but are still only at the outset of a journey to become the default means of shopping for the vast majority of purchases, including categories currently seen as unsuitable for online sales.”

    – Billy Hulkower, Senior Technology and Media ...

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  2. Hispanic Consumers and Social Media - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their ...

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  3. Social Networking - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in ...

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  4. Black Consumers and Social Media - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still ...

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  5. Living Online - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Our increasing need to be online will continue to impact all areas of consumers’ lives in ways that we mostly cannot right now imagine. The internet has so consistently been a disruptive force to the distribution of goods and ideas over the past 20 years that the only safe bet ...

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  6. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

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  7. Television and Online Video Ads - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR ...
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  8. Technology in Restaurants - US - March 2014

    • Consumer Report
    • March 2014
    • US

    "Since the use of technology by consumers at restaurants is a developing opportunity, these rates are likely to increase over time, especially as Millennials gain spending power." - Bethany Wall, Foodservice Analyst

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  9. Digital Trends Spring - US - March 2014

    • Consumer Report
    • March 2014
    • US

    “The gap between rich and poor is shrinking, at least as far as consumer electronics is concerned. Lower-income groups are demonstrating higher levels of consumer electronics ownership as well as internet use. Expanding the market may entail focusing on lower-income groups.” – ...

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  10. Mobile Service Providers - US - March 2014

    • Consumer Report
    • March 2014
    • US

    “Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them.” – Billy Hulkower, Senior Analyst, Technology and Media

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No. of reports 11 of 22