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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 66
  1. Children's Media - UK - December 2014

    • Consumer Report
    • December 2014
    • UK

    “Given that there is only a seven percentage point drop between the proportion of children who discover new content through ads and who discover new content through their parents purchasing it for them, it may be more effective for content owners to market directly to parents.”

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  2. Digital and Print Magazines - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and ...

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  3. Digital Trends Winter - UK - December 2014

    • Consumer Report
    • December 2014
    • UK

    “Unless media providers look to expand into new categories and follow the Amazon Prime model, partnerships between existing players could not only deliver better value but also better integration – something consumers will strive for as they begin to think more about their ...

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  4. Online Entertainment - Ireland - December 2014

    • Consumer Report
    • December 2014
    • Ireland

    “Online gambling is the largest sector of the online entertainment market in Ireland and continues to experience growth. However gambling operators will have to respond to increasing social and political pressures to reduce the risks of gambling addiction amongst consumers.”
    – ...

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  5. Video Games and Consoles - UK - November 2014

    • Consumer Report
    • November 2014
    • UK

    “More prominent marketing focusing on the enormous variety of casual, tablet and smartphone-style Indie games available on new generation consoles may convince older female consumers that there is content on the system relevant to their interests as well. On a more macro scale, ...

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  6. Tablet Computers - UK - November 2014

    • Consumer Report
    • November 2014
    • UK

    “Because of the casual nature of tablet usage, with devices popular in front of the TV or for brief gaming sessions, it is likely that once household penetration reaches around the 75% mark, growth in sales will almost stall, driven forward thereafter only by intermittent ...

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  7. Tablets - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “The tablet has already succeeded in becoming one of the most commonly owned pieces of consumer electronics. As the category continues to mature, manufacturers will need to focus on encouraging upgrades, holding on to price points, or making a clear case for multiple tablet ...

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  8. Consumer Payment Preferences - UK - November 2014

    • Consumer Report
    • November 2014
    • UK

    “Developers should reframe their task from making it easier to make a payment, and focus on making it easier to find and make purchases. Payments are a means to an end for consumers, payment platforms should remember this.”
    – Rich Shepherd, Financial Services Research Analyst

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  9. Televisions - UK - November 2014

    • Consumer Report
    • November 2014
    • UK

    “Brands must hold their nerve and resist the urge to discount 4K TVs heavily in 2015, following the commoditisation of smart and 3DTVs – technologies that no longer command a significant premium.

    If manufacturers and retailers remain patient, it could be worth them putting up ...

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  10. Consumers and the Economic Outlook: Quarterly Update - UK - October 2014

    • Consumer Report
    • October 2014
    • UK

    “The revival in confidence has stalled. Although the economy is picking up speed, the population as a whole isn’t feeling the benefit of the recovery. People are as likely to say that they feel worse off than they did a year ago as they are to say that their finances have ...

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No. of reports 1 of 66