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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 18
  1. Online and Mobile Shopping - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “The majority of e-commerce shoppers purchase goods online via laptop/desktop computers. Though they tend to stick to ‘familiar’ online retailers, the frequency in online shopping is significantly less than those who shop via smartphones or tablets. These shoppers, however, ...

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  2. Social Networking - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy ...

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  3. Mobile Advertising - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “The amount of real estate available for mobile ads, including apps, websites, games, mobile search, mobile social networking, and streaming audio and video, is enormous. With $3.4 billion in spending in 2012, marketers are staking positions in these new ad formats, but the ...

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  4. The Photography Consumer - US - April 2013

    • Consumer Report
    • April 2013
    • US

    “Digital camera manufacturers may offer a product with superior quality and features but with two substantial disadvantages—it is not always at hand and consumers are generally satisfied with the quality and convenience of the camera on their mobile device. Digital pictures can ...

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  5. Internet Advertising: Search and Banner - US - April 2013

    • Consumer Report
    • April 2013
    • US

    “Advertisers are having a hard time—TV commercials can be DVRd, searches skipped, banner ads ignored or blocked—as consumers gain increasing control of ad viewership. A consistent response to these problems is to aim to make ads harder to ignore, but this typically also makes ...

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  6. Digital Trends Spring - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “The rise of smartphones and tablets has pummeled sales of cameras, personal audio, desktops, televisions, gaming consoles, PC peripherals, and the companies whose brand names were staked on them. Convergence has been en route to the tech market for two decades, but now that it’

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  7. Mobile Service Providers - US - February 2013

    • Consumer Report
    • February 2013
    • US

    “There are few industries where products are more indistinguishable than communication services. As a result, the cellular brands are hard at work tinkering with what they can alter most easily: prices and plans.”

    – Billy Hulkower, Senior Technology Analyst

    Some questions ...

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  8. Mobile Phones - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Four OS compete in the smartphone segment, but only three OS typically survive in hardware markets, given that each must be supported by independent software vendors (ISV), and ISVs are attracted to OS by a large audience for potential sales. This gives the most popular OS the ...

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No. of reports 11 of 18