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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 31 of 109
  1. Pay TV and Streaming Services - Canada - September 2017

    • Consumer Report
    • September 2017
    • Canada

    "The market for pay TV cable and satellite has been on the decline for several years now, while pay TV via the internet has seen substantial growth in the past five years. This represents an adjustment of how consumers consume media, thus brands in the category are putting an ...

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  2. Digital Advertising - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and ...

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  3. Hispanics' News Consumption - US - April 2017

    • Consumer Report
    • April 2017
    • US

    Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. ...

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  4. Digital Trends Spring - UK - April 2017

    • Consumer Report
    • April 2017
    • UK

    “The smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are usually more price sensitive. This means that, more than ever, handset manufacturers need to provide existing smartphone owners ...

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  5. Bundled Communications Services - UK - March 2017

    • Consumer Report
    • March 2017
    • UK

    “With the launch of Sky Mobile in January 2017, the big four bundle providers now all offer quad-play options. Data flexibility will be an important promotional feature as providers look to attract increasingly data-hungry consumers. Providers can also utilise their exclusive ...

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  6. Digital Advertising - UK - March 2017

    • Consumer Report
    • March 2017
    • UK

    “Ad personalisation through user input is key to boosting engagement; particularly as many consumers are showing interest in ad-blocking. But there isn’t necessarily a one-size-fits-all solution to balance personalisation and intrusiveness, as individual users have different ...

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  7. Digital Trends Winter - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms ...

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  8. TV Viewing Habits - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Binge watching is increasingly becoming the preferred method for watching TV series, particularly among younger viewers. However, for select TV series having a stalled release structure can still bring major gains in terms of boosting profile, anticipation and engagement as ...

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  9. Digital Trends Autumn - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products ...

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  10. Media Consumption Habits - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “As the music streaming market becomes increasingly competitive, the volume of exclusive content and the effectiveness of content discovery systems are set to become key distinguishing features for consumers when choosing which service to select and stay with.”
    – Rebecca ...

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No. of reports 31 of 109