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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 18
  1. Digital Trends Winter - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms ...

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  2. TV Viewing Habits - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Binge watching is increasingly becoming the preferred method for watching TV series, particularly among younger viewers. However, for select TV series having a stalled release structure can still bring major gains in terms of boosting profile, anticipation and engagement as ...

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  3. Digital Trends Autumn - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products ...

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  4. Media Consumption Habits - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “As the music streaming market becomes increasingly competitive, the volume of exclusive content and the effectiveness of content discovery systems are set to become key distinguishing features for consumers when choosing which service to select and stay with.”
    – Rebecca ...

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  5. Regional Newspapers - UK - August 2016

    • Consumer Report
    • August 2016
    • UK

    “Willingness to pay for digital regional newspaper content is growing, particularly among younger people. As ad blockers create a new threat to digital advertising revenue, more regional titles may want to consider the option of implementing a soft paywall on select regional ...

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  6. Online Media Consumption Habits - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior ...

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  7. Televisions - UK - August 2016

    • Consumer Report
    • August 2016
    • UK

    “The growth of digital content and online viewing has led internet-connected TVs to become increasingly popular and further their market penetration, while 3D technology continues to struggle to appeal to consumers, who are now more likely to own a 4K TV than a 3D screen.”
    – ...

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  8. Teens' and Tweens' Technology Usage - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “The rapid success of Snapchat with teens/tweens highlights that for young people it is the ability to create and communicate in innovative, fun new ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short ...

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  9. Advertising: Mobile, TV and Internet - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "The advertising landscape is more complex than ever as consumers now relate to ads across television, online, and mobile platforms. Consumers can be influenced by marketing messages, but only if the message is received over the most strategic platform."

    - Billy Hulkower, Senior ...

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  10. Digital Trends Summer - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Despite many people viewing email as a somewhat outdated means of communication, it is not only the most common means of online communication but also the most likely to be used multiple times per day. It cannot be disputed, though, that other channels such as instant ...

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No. of reports 1 of 18