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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 87
  1. Digital Advertising - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "Sales of desktop and mobile banner and video ads have grown dramatically over the years, rising from $10.7 billion in 2013 to $39.3 billion in 2017. However, 2018 is the last year in which sales growth is expected to remain around or exceed 20%. This is likely because access ...

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  2. Smart Homes - US - June 2018

    • Consumer Report
    • June 2018
    • US

    Smart home hardware can be divided into two categories, those that provide convenience (eg thermostats, pet feeders, smart lighting, cleaning robots) and those that provide security (eg alarm systems, smoke and leak detectors). Both segments carry interest in ownership among ...

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  3. Attitudes toward Gaming - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "While video games may serve the simple purpose of casual entertainment for most, a smaller share of dedicated gamers care a great deal about what they play. The casual nature of mobile gaming can appeal to a wider net of people, but console and computer gamers will drive ...

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  4. Mobile Network Providers - US - May 2018

    • Consumer Report
    • May 2018
    • US

    Wireless service marketing is challenging given that penetration is virtually universal and that the majority of subscribers are not interested in changing service. With limited opportunities for adding new subscribers and difficulty in poaching existing ones, focusing on ...

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  5. Black Consumers and Social Media - US - May 2018

    • Consumer Report
    • May 2018
    • US

    Nearly all Black consumers use social media to be entertained and connected to their family and friends anytime and anywhere. Social media exposes Black consumers to new ideas and information while simultaneously serving as a public platform to create and maintain agency over ...

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  6. Social Media Trends - US - April 2018

    • Consumer Report
    • April 2018
    • US

    This Report covers trends in social media, inclusive of which services carry the greatest engagement with users and the types of content shared and consumed, including influencer marketing, ads, and coupons. Other topics explored in the Report include the use of social media ...

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  7. Digital Trends (Consumer) - US - March 2018

    • Consumer Report
    • March 2018
    • US

    With ever expanding means of accessing the internet, ranging from skills on smart speakers to television apps to podcasts, brands face an increasingly daunting task of determining the best points of contact; adding to the difficulty of this task is the finding that the same ...

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  8. Black Consumers' Content Consumption and Sharing - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a ...

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  9. Content Consumption: TV and Movies - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "The focus of both the mainstream press and much research on the video market is often negative, with projections of massive declines in pay TV subscriptions or losses to studio revenue as households subscribe to online services instead of buying individual movies. It is true ...

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  10. Digital Trends: Fall - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "This Report tracks ownership of electronics, intent to purchase electronics, hardware used to access the internet, and online activities, identifying shifts in consumer behavior on the basis of comparing data from semiannual surveys. Findings in this report include, for the ...

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No. of reports 11 of 87