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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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6 Item(s)
  1. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  2. Internet Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Influencers can bring authenticity to brand communications. While consumers who follow influencers may know when they are being sold to, they still value the entertaining and honest depictions of real life that are projected online. Influencer marketing will continue to evolve ...

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  3. How Social Media and Product Reviews Impact Online Shopping - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and ...

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  4. Hispanics Online - US - April 2011

    • Consumer Report
    • April 2011
    • US

    Hispanics, with total buying power projected to surpass $1.4 trillion in 2013, represent an important consumer segment that sees no sign of shrinking. As of 2010, there are 49.1 million Hispanics, or 16% of the U.S. population. The internet is rapidly becoming an integral part ...

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  5. Techtrak - US - February 2009

    • Consumer Report
    • February 2009
    • US

    Technological innovations have changed the basic framework of the American lifestyle. Three quarters of U.S. consumers are online, and 55% have broadband internet at home. This report focuses on how technological advances in consumer electronics, entertainment content, and ...

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  6. Hispanics Online - US - February 2009

    • Consumer Report
    • February 2009
    • US

    Hispanics are becoming internet users at a rapidly increasing rate. Just as surprising is their usage level and the time they spend doing different activities on the web. Online Hispanics top the charts in using new online initiatives and technology vis-à-vis non-Hispanics who ...

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6 Item(s)