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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 246
  1. Digital Advertising - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Digital advertising is a $125 billion industry and is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. Growth is expected to continue, albeit at a slightly slower rate than in ...

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  2. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

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  3. Millennial Online Shopping Habits - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Millennials are more digitally native than older generations and consequently, are comfortable making a variety of purchases for various needs and recipients online. Still, many also see value in shopping in stores, depending on the occasion and need. They want to connect with ...

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  4. Digital Video - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Streaming and downloading digital videos is the fastest growing medium for video content consumption in the US. Consumers are increasingly cutting cable TV and satellite TV packages for more convenient and affordable streaming services for their video entertainment needs. With ...

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  5. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  6. Gen Z Online Shopping Habits - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Despite the lifestyle differences of teens and adults, Gen Z shoppers demonstrate consistent shopping behavior, with a preference for shopping both online and in stores. It’s crucial to acknowledge that, despite their heavy online engagement and social media integration in ...

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  7. Digital Trends - Asian Consumers - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic ...

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  8. Digital Trends - Hispanics - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Hispanics’ reliance on fast and stable internet services is growing as they are online and own a variety of technology devices for the household and personal use. The internet is enhancing Hispanics’ content consumption through streaming services, and it is also enabling ...

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  9. Smart Homes - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "The smart home is an all-encompassing term to capture the increasing trend of connected devices in the home. Consumers have more household functions available with the touch of a button or a call to a digital personal assistant. There are numerous options to incorporate smart ...

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  10. Digital Trends - Black Consumers - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Digital technology touches all Black consumers, whether it is a tool of convenience, a connector to their social circle, or most importantly an accessible entertainment center. Desired innovations for this consumer are rooted in a desire for better accessibility through the ...

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No. of reports 11 of 246