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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 22
  1. Digital and Print Magazines - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and ...

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  2. Tablets - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “The tablet has already succeeded in becoming one of the most commonly owned pieces of consumer electronics. As the category continues to mature, manufacturers will need to focus on encouraging upgrades, holding on to price points, or making a clear case for multiple tablet ...

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  3. Pay TV and Home Communication Services - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.”
    – Billy Hulkower, Senior Analyst, Technology and Media

    This report answers the following ...

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  4. Mobile Apps - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an ...

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  5. Digital Trends Fall - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “Ownership of smartphones, tablets, digital media STBs (set-top boxes), e-readers, and Blu-ray players are all in the midst of penetration growth. At the same time, ownership of television sets, desktop computers, gaming consoles, and digital cameras show limited declines. ...

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  6. Gamers and Gaming - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, ...

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  7. Travel Booking - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “The market for travel booking in the US is growing due to a relatively stable and improving economy that, in turn, boosts both businesses and leisure travel. While the focus has long been on online travel agencies’ technology and marketing strategies to boost share, suppliers ...

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  8. Electronics Retailing - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Retailers face a considerable challenge in selling electronics as consumers shift more spending toward mobile technology and traditional big-ticket items reach saturation. Although consumers clearly show an interest in upgrading their current technology, they are also ...

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  9. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  10. Mobile Advertising and Shopping - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “With smartphone penetration rising quickly through the late majority, brand spend on mobile ads and consumer spend on mobile shopping will both see radical growth."

    – Billy Hulkower, Senior Technology and Media Analyst

    This report looks at the following issues:

    • Are larger screens ...
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No. of reports 1 of 22