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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 12
  1. Wearable Technology - China - December 2016

    • Consumer Report
    • December 2016
    • China

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing ...

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  2. Mobile Device Apps - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Apps should be adapted to more devices besides smartphones and tablets. For in-app advertisements, native advertising that fits both the device and consumers’ habits when using apps can enhance efficiency. Consumers do look for various functions on apps, and integrating mobile ...

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  3. Living Online - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online ...

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  4. Broadband services and 3G services in China (2016) – Market Sizes

    • Market Data
    • September 2016
    • China
    Broadband services and 3G services in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers paid-for DSL, cable & fibre, 3G & mobile and satellite broadband services. Market size is numbers of ...
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  5. Online Media Consumption Habits - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior ...

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  6. Mobile / Cell Phone Services in China (2016) – Market Sizes

    • Market Data
    • July 2016
    • China
    Mobile / Cell Phone Services in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers pre-paid and contract mobile/cell phone subscriptions. Market size includes residential and business users and ...
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  7. Holiday Booking Process - China - June 2016

    • Consumer Report
    • June 2016
    • China

    “Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is ...

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  8. The Importance of Brands in Technology - China - June 2016

    • Consumer Report
    • June 2016
    • China

    ‘Chinese consumers are willing to pay premium prices for the technology brands they like. Constantly communicating innovation, setting up brick-and-mortar stores, engaging fans and users with marketing events as well as being socially responsible can help brands to foster ...

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  9. Social and Media Networks - China - May 2016

    • Consumer Report
    • May 2016
    • China

    “China’s consumers are actively using social and media networks. To accurately reach target consumers, online interest communities can be effective market communication channels. Public accounts of opinion leaders may help brands to boost awareness, and offering promotions via ...

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  10. Digital Trends - China - March 2016

    • Consumer Report
    • March 2016
    • China

    "Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract ...

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No. of reports 1 of 12