Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 11 of 39
  1. Digital Trends (Consumer) - US - March 2018

    • Consumer Report
    • March 2018
    • US

    With ever expanding means of accessing the internet, ranging from skills on smart speakers to television apps to podcasts, brands face an increasingly daunting task of determining the best points of contact; adding to the difficulty of this task is the finding that the same ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. Television Advertising - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "Many online adults viewed a commercial via linear television in the last week, and these ads continue to have a powerful influence; the majority of viewers for every category surveyed have had some positive responses to commercials, including the desire to learn about new ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Black Consumers' Content Consumption and Sharing - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Content Consumption: TV and Movies - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "The focus of both the mainstream press and much research on the video market is often negative, with projections of massive declines in pay TV subscriptions or losses to studio revenue as households subscribe to online services instead of buying individual movies. It is true ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Pay TV and Streaming Services - Canada - September 2017

    • Consumer Report
    • September 2017
    • Canada

    "The market for pay TV cable and satellite has been on the decline for several years now, while pay TV via the internet has seen substantial growth in the past five years. This represents an adjustment of how consumers consume media, thus brands in the category are putting an ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Digital Advertising - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Hispanics' News Consumption - US - April 2017

    • Consumer Report
    • April 2017
    • US

    Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Advertising: Mobile, TV and Internet - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "The advertising landscape is more complex than ever as consumers now relate to ads across television, online, and mobile platforms. Consumers can be influenced by marketing messages, but only if the message is received over the most strategic platform."

    - Billy Hulkower, Senior ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Family Entertainment - US - January 2016

    • Consumer Report
    • January 2016
    • US

    "Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Staying Informed - How you Get the News - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 11 of 39