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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 144
  1. TV Viewing Habits - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Binge watching is increasingly becoming the preferred method for watching TV series, particularly among younger viewers. However, for select TV series having a stalled release structure can still bring major gains in terms of boosting profile, anticipation and engagement as ...

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  2. Digital Trends Autumn - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products ...

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  3. Consumer Attitudes towards Challenger Brands - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Consumer expectations of financial services providers are growing, giving challengers an opportunity to meet people’s needs where the more traditional providers cannot. However, increasing awareness levels and highlighting their differences will be key to consumer ...

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  4. Living Online - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online ...

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  5. Mobile Device Apps - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Apps should be adapted to more devices besides smartphones and tablets. For in-app advertisements, native advertising that fits both the device and consumers’ habits when using apps can enhance efficiency. Consumers do look for various functions on apps, and integrating mobile ...

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  6. Video Games and Consoles - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Continued migration to current-generation consoles is driving growth in the value of the UK video games market by pushing the average value of video game software sales up. With new hardware launches in the near future likely to grow the potential market for video game ...

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  7. Mobile Device Apps - UK - October 2016

    • Consumer Report
    • October 2016
    • UK
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  8. Mobile Apps - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "Mobile app use is ever-present, with most consumers using apps daily or often several times day. Apps allow brands from all industries to provide consumers with tools to make their lives more convenient or simply as a way to stay informed and entertained. Advertisers have a ...

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  9. Media Consumption Habits - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “As the music streaming market becomes increasingly competitive, the volume of exclusive content and the effectiveness of content discovery systems are set to become key distinguishing features for consumers when choosing which service to select and stay with.”
    – Rebecca ...

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  10. Consumers and the Economic Outlook: Quarterly Update - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “For the UK, the EU referendum is one of the defining moments of the 21st Century so far, with long-term implications that will rival events as seismic as the financial crisis. The truth is, though, that this early in the process there has been little direct impact on most ...

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No. of reports 11 of 144