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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 84
  1. Wearable Technology - China - December 2016

    • Consumer Report
    • December 2016
    • China

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing ...

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  2. Consumers and Direct Investment - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Direct-to-consumer investing has grown steadily in the last five years and this growth will continue in the coming years. As well as positive market conditions for growth, there is also consumer demand for direct services. People are keen to take control of their finances and ...

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  3. Apps and Applications - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and ...

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  4. Wearable Technology - US - December 2016

    • Consumer Report
    • December 2016
    • US

    "Sales continue to grow for wearable tech. However, sales for specific brands have already seen some reversals of fortune, including wearable cameras from GoPro and Apple smartwatches. Against this backdrop, Mintel explores the market for fitness-related tech using qualitative ...

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  5. Home Insurance - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “New technology has the potential to substantially boost consumer engagement by providing policyholders with a means to take greater control of their home insurance policies, leaving behind the passive products of the past. With start-ups waiting in the wings, insurers must ...

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  6. Digital Trends Winter - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms ...

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  7. Wearable Technology - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Wearables’ expensive price tags can clash with their nature as ‘nice-to-have’ devices, leading consumers to worry they will stop using the device not long after purchase. Adoption could thus benefit from initiatives that empower current owners to act as advocates for the ...

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  8. Online Gaming and Betting - UK - November 2016

    • Consumer Report
    • November 2016
    • UK

    “Smartphones and tablets are changing online gaming and betting habits within the home rather than expanding activity outside it as consumers embrace the ‘anytime’ nature of these technologies ahead of their ‘anywhere’ potential.”
    – David Walmsley, Senior Leisure Analyst

    This ...

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  9. The Food and Drink Shopper: Spotlight on Technology - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "The competition for share of food/drink sales rages on. Consumer interest in low prices, convenience, and fresh options is fueling a shift in how they shop for food and drink, including a move away from traditional grocery retailers. Non-store retailers, including online ...

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  10. Tablets and Hybrid Products - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "The once high-flying tablet market has taken a tumble. Sales growth, which stood at 52% in 2012, fell to less than 10% in 2013 and 2014, and then the market contracted in 2015 and 2016. This Report provides guidance for marketers facing significant headwinds as consumers shift ...

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No. of reports 1 of 84