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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 41 of 84
  1. Online Retailing - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “We tend to lose sight of the fact that online retailing is still very young. Ten years ago it took less than 3% of all retail sales. Everyone involved has been on a very sharp learning curve and the rise in online sales seems inexorable. But it isn’t. We think that the need to ...

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  2. Business Traveller - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Brands – whether travel management companies or direct suppliers – need to increasingly respond to the personalised needs and preferences of business travellers, particularly the travel-literate and tech-savvy Millennial generation who are the core business travel demographic.”

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  3. Mobile and Broadband Providers - Ireland - June 2016

    • Consumer Report
    • June 2016
    • Ireland

    “Boosting download speeds will be a key priority for broadband providers in the coming years as consumer demand for more reliable streaming and quicker downloads increases. Looking ahead, this will take on a greater level of importance as the ‘Internet of Things’ begins to ...

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  4. Holiday Booking Process - China - June 2016

    • Consumer Report
    • June 2016
    • China

    “Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is ...

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  5. Researching and Buying Technology Products - UK - June 2016

    • Consumer Report
    • June 2016
    • UK

    “Brands’ presence needs to become device-agnostic in order to be able to convert shoppers into buyers at any point of the consumer journey regardless of the device they are on, thus eliminating the risk of losing them in the process of redirecting to another device/platform.”
    – ...

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  6. The Importance of Brands in Technology - China - June 2016

    • Consumer Report
    • June 2016
    • China

    ‘Chinese consumers are willing to pay premium prices for the technology brands they like. Constantly communicating innovation, setting up brick-and-mortar stores, engaging fans and users with marketing events as well as being socially responsible can help brands to foster ...

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  7. Attitudes Toward Gaming - US - June 2016

    • Consumer Report
    • June 2016
    • US

    The video game market is benefitting from a growing audience, but this also means that consumers are placing new pressures and demands on the video game industry. While many gamers don’t have the time to play as much as they would like, they still like to be competitive and are ...

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  8. The Connected Home - UK - May 2016

    • Consumer Report
    • May 2016
    • UK

    “The smartphone is consumers’ preferred control mechanism for the connected home. However, current platform fragmentation means that consumers may need several different apps to control all of their connected home devices. Android and iOS continue to dominate the smartphone OS ...

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  9. Social Networking - Ireland - May 2016

    • Consumer Report
    • May 2016
    • Ireland

    “Social media is seen as a good source of company information among consumers. This indicates that platforms such as Facebook, YouTube and Twitter are becoming increasingly important to Irish consumers during the research phase of many types of purchase decision. Updating their ...

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  10. Social and Media Networks - China - May 2016

    • Consumer Report
    • May 2016
    • China

    “China’s consumers are actively using social and media networks. To accurately reach target consumers, online interest communities can be effective market communication channels. Public accounts of opinion leaders may help brands to boost awareness, and offering promotions via ...

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No. of reports 41 of 84