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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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5 Item(s)
  1. Email and Online Marketing in Financial Services - US - November 2010

    • Consumer Report
    • November 2010
    • US

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, ...

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  2. Attitudes to Internet and New Media Marketing - US - October 2010

    • Consumer Report
    • October 2010
    • US

    Online video, social networking and smartphones have already re-shaped how consumers communicate, entertain themselves and gather information. Now these media are re-shaping how consumers interact with brands and advertisements, as marketers struggle to better reach targets in ...

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  3. Old vs Young on the Net - UK - May 2010

    • Consumer Report
    • May 2010
    • UK
    • Over the past five years, internet penetration among over-65 year-olds has doubled to two in five in this age group. Take-up among those aged 55-64 is higher still, and both continue to grow.
    • Over-55 year-olds demonstrate having a below-average number of technology-related ...
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  4. Social Networking - UK - April 2010

    • Consumer Report
    • April 2010
    • UK

    Social networks have managed to avoid the impact of saturation in their core, younger audience by successfully appealing to a wider audience base of older users. More than four million unique internet users aged over 55 visited Facebook in February 2010.

    • Despite the increasing ...
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  5. Social Networking - US - February 2010

    • Consumer Report
    • February 2010
    • US

    Online social networking is expanding. In December 2009, there were 248 million unique monthly users on the top eight social networking sites (SNS) in the US, an increase of 41% from January 2009. Mintel finds that 61% of internet users have a profile on at least one SNS, up ...

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5 Item(s)