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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 12
  1. Attitudes Toward Technology and the Digital World - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "With how quickly the technology and digital world has evolved over the last few decades, it is worth taking a step back to assess how consumers feel about it. Not only have consumers adapted over time as they have gotten more comfortable with technology in their day-to-day ...

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  2. Fintech and the Canadian Consumer - Canada - November 2019

    • Consumer Report
    • November 2019
    • Canada

    “Trust is a major barrier for Fintech companies to overcome even if Open Banking becomes a reality in Canada as consumers are much more likely to trust established financial institutions.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

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  3. Digital Trends (Hardware) - Canada - November 2019

    • Consumer Report
    • November 2019
    • Canada

    "The digital hardware market’s overall performance is typically balanced, since it sees growth of new devices at the same time as others become less relevant. For instance, the growth of smartphones and tablets meant the decline of eReaders and digital cameras; DVD/Blu-ray ...

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  4. Pay TV and Bundled Communication - Canada - October 2019

    • Consumer Report
    • October 2019
    • Canada

    "As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be ...

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  5. TV Advertising - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    "The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including ...

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  6. Loyalty Programs - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    “Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, ...

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  7. Smartphones - Canada - May 2019

    • Consumer Report
    • May 2019
    • Canada

    "The primary focus of this Report will be to better understand smartphone ownership, purchase decisions and overall attitudes. In particular, it will investigate what kind of smartphone consumers own, why they chose it, perceptions of the differences from one smartphone to the ...

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  8. Laptops, Desktops and Tablets - Canada - April 2019

    • Consumer Report
    • April 2019
    • Canada

    "Most Canadians are considering the purchase of a laptop, desktop or tablet within the next year. This indicates a positive trajectory for the category considering most already personally own or have these devices in their households. The importance of upgrades and replacement ...

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  9. Digital Trends Consumer - Canada - March 2019

    • Consumer Report
    • March 2019
    • Canada

    "The digital market is fast moving and encompasses many different products and services. From smartphones and tablets to TVs and Blu-ray players to streaming music and video platforms, this dynamic market is constantly evolving. With all of this innovation, it can be ...

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  10. SUVs, Crossovers and Pickup trucks - Canada - March 2019

    • Consumer Report
    • March 2019
    • Canada

    "The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and ...

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No. of reports 1 of 12