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technology / telecoms industry Market Research

Mintel’s technology & telecoms market research reports provide a comprehensive and extensive overview of the marketplace including information on the technology & telecoms market size and technology & telecoms market share.


Mintel’s technology & telecoms industry reports can help you gain further insight into the technology & telecoms market trends and gain valuable technology & telecoms consumer data.


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  1. Marketing to Sports Fans - US - August 2015

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

    This report looks at ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2015
    US
  2. Internet Ads: Search, Display and Video - US - May 2015

    "Search and video have historically driven the market, but consumers are increasingly ambivalent about advertising and protective of their privacy."

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  3. Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  4. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  5. Hispanic Consumers and Social Media - US - June 2014

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their country of origin and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2014
    US
  6. The Shopping Experience of Black Consumers - US - April 2014

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  7. Television and Online Video Ads - US - April 2014

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR really killing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  8. Social Networking - US - June 2013

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy Hulkower, Senior ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2013
    US
  9. Living Online - US - July 2012

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the internet as their go-to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2012
    US
  10. Social Networking - US - May 2012

    Global sales of ads on Facebook alone grew 69% in 2011, reaching $1.7 billion in the U.S., and are expected to reach $3.7 billion in 2012. The leading network also reported 37% growth in ad sales in the first quarter of 2012, based on its increasing membership and innovations in creating ads ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2012
    US
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