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technology / telecoms industry Market Research

Mintel’s technology & telecoms market research reports provide a comprehensive and extensive overview of the marketplace including information on the technology & telecoms market size and technology & telecoms market share.


Mintel’s technology & telecoms industry reports can help you gain further insight into the technology & telecoms market trends and gain valuable technology & telecoms consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute technology & telecoms industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Children's Media - UK - December 2014

    “Given that there is only a seven percentage point drop between the proportion of children who discover new content through ads and who discover new content through their parents purchasing it for them, it may be more effective for content owners to market directly to parents.”

    Samuel Gee, Senior ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2014
    UK
  2. Books and e-books - UK - September 2014

    “In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    September 2014
    UK
  3. Regional Newspapers - UK - August 2014

    “Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.”
    – Michael Oliver – ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2014
    UK
  4. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  5. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    July 2014
    UK
  6. Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  7. National Newspapers - UK - May 2014

    “For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific video content eg of ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    May 2014
    UK
  8. Social Networking - Ireland - May 2014

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance their site experience ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    May 2014
    Ireland
  9. British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    April 2014
    UK
  10. Television and Online Video Ads - US - April 2014

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR really killing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
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