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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 301
  1. Digital trends - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Observed in Q1 2020, the biggest ownership growth is in gaming console. In specifics, post 1990s and post 1970s are the top two generations driving this increase. Commercial 5G users are not ready. A result from the disruptive COVID-19 outbreak, consumers have been delaying ...

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  2. Technology Habits of Gen Z - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Having grown up with constant digital exposure, Gen Z owns a wide range of digital devices and favours switching between screens to enjoy various online activities. Watching TV series/movies and online gaming remains popular across all screens. As Gen Z’s attention has been ...

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  3. Beauty Retailing - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Bricks-and-mortar stores are no longer just a place to sell products but also a destination to create experiences for consumers, the focus should not only be selling products with price competition with online channels, but shift to create memorable experiences, to provide ...

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  4. Luxury for Gen Z - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With the help of social media, especially WeChat and Weibo, the vast majority of Gen Zers now have a general idea about what luxury is, and even quite a few have such knowledge in and before high-school age. Although Gen Z is relatively new to the luxury world and has less ...

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  5. Pop-up Stores - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With consumers' high expectations of pop-up stores in mind, pop-up stores will become more pervasive in the retail world by compelling other retail formats to have more pop-up elements. Consumers' pursuit of novelty and connecting with brands emotionally has pushed the retail ...

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  6. Mobile Apps - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers may be easily converted when it comes to apps that can provide further convenience, yet they are also hyper-vigilant about the ownership of personal data. As China leads the world in developing mature data privacy-related policies, mobile app developers are left to ...

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  7. Grocery Retailing - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The grocery retailing market is ready for premiumization. While fresh produce remains a central focus, grabbing children’s attention could be a point of differentiation among the top players. O2O retailers are here to stay and the direct-to-consumer model’s exciting approach ...

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  8. Digital Trends - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health ...

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  9. Online Gaming - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning ...

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  10. E-sports - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The flourishing of e-sports games and live game streaming has been accompanied by a rapid growth in the fan base and now game lovers want an all-round experience of this new emerging hobby. E-sports stadiums and amateur e-sports tournaments are top trends driving the market. ...

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No. of reports 1 of 301