Digital Market Research

Mintel’s Digital Technology market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the digital technology industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    73% of Gen Z have made 'meaningful connections' with people online, that they have never met in person. Coupled with consumer comfort in "
    55% of consumers view streaming services such as Netflix as better value than traditional pay-TV services like Sky and Virgin Media. This reaches..."

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    Digital Trends: Brands – Canada – 2024 offers valuable insights into the Canadian tech and media landscape, outlining consumer preferences, market trends and the importance of factors like..."
    This report tackles questions around how consumer's purchase home internet and interact with home internet service providers (ISPs) and bundled services in Canada in 2024. Explored throughout the..."
    Consumers by and large aren’t concerned with understanding either details about the internet or how it’s delivered to their home. They just want it to work at an..."
    A saturated and mature mobile network market has homogenized the product and the messaging; leading to a situation where the goal is hitting the right person at the..."
    Our German app market forecast shows that technological advances in mobile devices and generative AI are transforming apps into personal assistants, giving consumers significant reason to use mobile..."
    AI's emergence can help deliver new services for consumers. However, brands need to focus on delivering accuracy and safeguarding from its downsides. Joe Birch, Technology Analyst ..."
    Our digital consumer research report Germany shows that the growing prominence of AI will change consumers' digital behaviours, especially when shopping and researching online. Enthusiastic, younger consumers in..."
    Germans' sentiment about digital technology is ambivalent (eg data protection, impact of AI on society). Brands that embrace a balanced approach (eg offline options) and promote digital inclusion..."
    Telecom brands will transition from being mainly ISPs to providing a rounded service for consumers' communication, digital and entertainment needs. Joe Birch, Technology Analyst ..."
    Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education. "
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