£ 1,495 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
Hardware Market Research
Mintel’s Technology Hardware market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the technology hardware industry.
Related to: 'Hardware'
This report looks at the following areas:
The impact of the cost of living crisis on mobile phone usage for Irish consumers.
Which handset brands are the most prevalent among Irish smartphone users.
Which phone networks are the most used among consumers and if consumers prefer prepaid or postpaid subscriptions.
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Germans are most likely to prioritise good sound quality when buying a new TV. Brands have a clear opportunity to boost TV sales by highlighting and innovating superior sound quality alongside the other features Germans prioritise. In fact, advertising both sound quality and screen size would engage three quarters of..."
The technology market faces challenging times in 2024, with nearly twice as many consumers expecting to spend less in the category in 2023, than those who plan to spend more. Brands will need to position TVs as potential future-proofed investments, by highlighting durable build quality..."
The cost of living crisis is putting a spotlight on value, longevity and the refurbished/second-hand smartphone market. This presents a primary threat to the market as consumers are not replacing their smartphones as frequently as in the past, as indicated by the popularity of SIM-only contracts and the decline of..."
Smartphone ownership is near universal and purchase cycles are slowing down, so brands are looking to new formats and genAI functionality to stand out. Younger men have the shortest tenure with any particular phone, and they also lead in owning wearables. Overall, about 20% of consumers get a new phone..."
The category continues to struggle in the current climate, but the necessity nature of many appliances has somewhat cushioned the decline.
Sam Nguyen, Retail Analyst
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Younger men lead in adoption and interest. Meanwhile, gen AI implementation will drive innovation but will turn some tracking-averse consumers off.
Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment
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Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.Michael Lloy, Research Analyst
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The need for personal computers is diminishing as smart TVs and smartphones do ever more tasks. Bring back engagement by focusing on entertainment and flexible lifestyles.
Nikita Shergill, Research Analyst
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The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest.
Brian Benway, Senior Tech and Gaming Analyst
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Whilst usage of VR and AR in Germany remains low, advances with AI hold potential to catalyse faster devices and content variety. Our VR and AR market forecast for Germany shows that emphasising utility beyond gaming is crucial to accelerate market growth.
Dr. Carolin Siepmann - Research Analyst, Germany..."
The demand for upgrades to home appliance effects and functions remains robust among consumers in lower tier cities. They seek products that enhance efficiency daily while complementing their personalities.Frank Zhang, Senior Research Analyst, Lifestyle, China
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