Technology

Technology Market Research

Mintel’s Technology market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Technology industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    A saturated and mature mobile network market has homogenized the product and the messaging; leading to a situation where the goal is hitting the right person at the right time with the right message. With Apple’s upcoming next level in-phone AI functionality, the market will get a much needed innovation to..."
    Smartphone ownership is near universal and purchase cycles are slowing down, so brands are looking to new formats and genAI functionality to stand out. Younger men have the shortest tenure with any particular phone, and they also lead in owning wearables. Overall, about 20% of consumers get a new phone..."
    Younger men lead in adoption and interest. Meanwhile, gen AI implementation will drive innovation but will turn some tracking-averse consumers off. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    Most consumers feel nervous about generative AI and its future implications. Market investment is soaring, with a greater focus on enterprise applications. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    The future of the metaverse remains unclear, but consumers can see the potential to evolve the ecommerce experience, giving retailers and brands room to experiment. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    Streaming audio services risk commoditization and need to show subscribers how they are different and provide a better value to get them to stay longer, spend more. Fiona O'Donnell, Director of Multicultural, Technology, Media and Gaming ..."
    “Speed and reliability are the key factors consumers look for in home internet service. Price is important and more engaged consumers will work the system to create value themselves. Meanwhile, as traditional mobile wireless makes a stronger push into the market, and as home internet providers increasingly offer mobile phone..."
    “Screen device technologies are constantly evolving, but content and use cases that take advantage of these capabilities often lag behind. Businesses need to stay up to date to remain competitive and to avoid overextending themselves chasing fleeting gimmicks.” - Brian Benway, Gaming and Entertainment Analyst This Report looks at the following..."
    “With smartphones in virtually every pocket, amping up growth can be challenging in the mobile space. Yet the seemingly static sector still has lots of opportunities for individual players to succeed – or fail. Stealing customers from the competition may be a sufficiently winning strategy for many companies, while developing..."