Automotive Market Research

Mintel’s Automotive market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Automotive industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    In a dynamic automotive landscape, consumers indicate an interest in online car shopping. Addressing concerns and showcasing benefits will be crucial for growth. Gabe Sanchez, Automotive Analyst ..."

    $ 2,995 (Excl.Tax)

    As the German car industry recovers, supporting consumers in becoming mobile and focusing on core aspects such as reliability will lead to higher customer satisfaction and foster long-lasting connections. Venkatesh Modi, Research Analyst - Automotive, Germany..."
    Car sales are showing signs of recovery as consumer confidence returns. Yet, in the future, sellers need to be aware that demands from buyers will continue to evolve. Neil Mason, Head of Retail Research ..."
    Black and Hispanic car buyers – a growing segment of car buyers – prioritize cultural identity and value, often seeking reliable and economical vehicles.Gabe Sanchez, Automotive Analyst ..."
    China's automotive industry is entering a golden age of free competition. Competition among brands is no longer solely determined by product strength. Marketing content and formats have emerged as key factors directly influencing brand image and the trust established with car owners.Austin Yuan, Senior Analyst, China Insights ..."

    $ 2,995 (Excl.Tax)

    While a stronger and more confident car market is returning post-pandemic, evolution will continue in the way cars are viewed and used. A Mintel Analyst, Global Analyst ..."
    In a challenging automotive market, fostering favorable brand impressions is essential. Positive impressions can sway preferences and provide a competitive edge. Gabe Sanchez, Automotive Analyst ..."
    Hybrid cars hold significant value during the transition to electric cars. To generate wider appeal for electric vehicles in Germany, brands can address negative perceptions and spark enthusiasm. Venkatesh Modi, Research Analyst - Automotive, Germany..."
    Interior features provide brands and retailers with a significant opportunity to differentiate from competitors and drive appeal among consumers. Gabe Sanchez, Automotive Analyst ..."
    Our German car consumer market report shows that new technologies and demographic changes are affecting how consumers feel about cars and are prompting leading car brands to explore more holistic mobility options. Katharina Kirsch - Analyst..."
    "Smart cars and new energy vehicles are better known and more accepted by lower tier city consumers than ever before. In terms of car purchase consideration factors, in addition to practical value, functional configurations that are not frequently used but can bring a sense of reassurance as well as appearances..."
    More consumers consider the interior of a car important when making a purchase; driverless cars and AI provide an opportunity to rethink the interior experience. Venkatesh Modi, Automotive Research Analyst, Germany ..."