Automotive Market Research

Mintel’s Automotive market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Automotive industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The majority (68%) of consumers who currently own or plan to purchase a vehicle within the next three years find the car-buying process stressful. This stress stems not only from the anxieties associated with making a significant investment, but also from their perceptions of dealerships. Over half (57%) of consumers..."
    In a dynamic automotive landscape, consumers indicate an interest in online car shopping. Addressing concerns and showcasing benefits will be crucial for growth. Gabe Sanchez, Automotive Analyst ..."
    Black and Hispanic car buyers – a growing segment of car buyers – prioritize cultural identity and value, often seeking reliable and economical vehicles. Gabe Sanchez, Automotive Analyst ..."
    In a challenging automotive market, fostering favorable brand impressions is essential. Positive impressions can sway preferences and provide a competitive edge. Gabe Sanchez, Automotive Analyst ..."
    Interior features provide brands and retailers with a significant opportunity to differentiate from competitors and drive appeal among consumers. Gabe Sanchez, Automotive Analyst ..."
    With demand for new vehicles surging despite sustained elevated prices, auto loan seekers are shifting their priorities, keeping a keen eye on monthly budgets. Patrick Rahlfs, Senior Research Analyst ..."
    Instilling confidence in consumers will be critical in driving the appeal of DIY auto maintenance as negative economic and automotive market conditions persist. Gabe Sanchez, Automotive Analyst ..."
    Economic factors and barriers to new vehicles drive consumers' interest in CPO/used cars. Educating consumers on these offerings will be critical in their adoption. Gabe Sanchez, Automotive Analyst ..."
    “Consumers’ growing interest in sustainability combined with automakers’ increasing commitment toward electric and hybrid vehicles presents a massive potential for growth in this category in the years ahead. However, obstacles such as perceptions, availability and affordability continue to pose challenges to consumers’ adoption. As such, it will be crucial for..."
    “Despite ongoing economic and automotive market challenges, consumers still indicate an interest in purchasing a car. Although this may be aspirational for some, it is essential for retailers to maintain a strong presence across all channels to capture the interest of potential buyers. Looking ahead, dealerships must adapt their sales..."

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    “Despite economic challenges and overall conditions in the automotive market, consumers still crave self-indulgence and see luxury brands as a reward for their hard work and something they deserve, and they are drawn to them by their desire for finer things. As luxury brands continue to both introduce all-electric offerings..."
    “Current economic conditions and industry factors are driving consumers to be more interested in taking on DIY auto projects. This is likely a result of consumers keeping their cars longer and in an effort to save money on professional services. Moving forward, brands and retailers must ensure they are continuing..."