Holidays and Travel

Travel Market Research

Mintel’s Travel market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Travel industry.

Our reports can help you:

Understand your market
Identify growth opportunities
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     2,600 (Excl.Tax)

    The total number of passengers uplifted at UK airports is set to return to pre-pandemic levels for the first time in 2024, with improved economic conditions and increased capacity being key drivers of growth that year. International passenger volumes are expected to reach a new record high. Domestic volumes are..."
    Just as many vacationers take a DIY approach to vacation planning, they take a similar tact when it comes to vacation activities. That is to say, 43% of vacationers would rather do a self-guided tour of a destination, rather than pay for a professionally guided one (23%). This is surprising,..."
    While COVID-19 hit the travel industry in an unprecedented manner, Canadians are excited to travel in 2024 and the industry has clearly rebounded. Though finances are tight, that does not mean consumers are cutting out travel. From seeking less expensive accommodations (35%) to seeking out less expensive activities (29%), Canadians..."
    While younger generations remain most engaged in travelling, Younger Millennial travellers have grown from 88% planning a main holiday in February 2022 to 95% in June 24. As they transition into parenthood, travel brands can explore new family travel trends..."
    Despite falling inflation and rising wages, which have eased some pressure on household finances, holiday centre and park visitors remain price-sensitive. Brands can appeal to lower-income households by offering low/no deposits, monthly calendars showing the cheapest dates to book, along with payment plans to help spread costs. The primary threat to..."
    Americans continue to visit theme parks, but high prices complicate the decision to visit one. They aren't spurning parks – industry revenue is up and guests report crowds being a significant concern – but these barriers are leading consumers to reconsider the value of a theme park visit. Park operators have..."
    The share of Brits staying in a holiday rental property has reached its highest level, with 30% of UK adults having stayed in such accommodation in the past three years. Looking forward, the affordable image and self-catering facilities of holiday rental properties will continue to play into the sector's advantage,..."

     2,600 (Excl.Tax)

    Brands will do well to remove single supplement fees to ensure solo travellers are not put off by higher prices for solo travellers. Some 16% cite this as a barrier to solo travel, rising to 29% of those who describe their financial situation as 'struggling'. Brands can also consider providing..."
    In the evolving landscape of Canadian transportation, the majority of Canadian households own at least one car, predominantly favouring gas-powered vehicles. Despite the gaining popularity of micromobility and ridesharing options, vehicle purchase intent remains high, influenced by age, gender and financial factors. However, despite governmental mandates, the promotion of electric..."
    This report looks at the following areas:How can younger people be grouped into different typologies for travel marketing?What do younger people's travel budgets look like?How do younger travellers' domestic and outbound travel over the past year and plans for the coming year's destinations differ by typology?What travel information channels did..."
    Despite encouraging signs of falling inflation and rising consumer confidence, people are still overwhelmingly likely to say the cost of living crisis is still a problem. While holidays remain a priority, many travellers want to cut costs. Spending more time searching for good deals is their main strategy to save..."
    98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their phones per day, on average. That's a lot of screen time, and an opportunity for social advertising, especially to the "