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Holidays and Vacations Market Research

Mintel’s Holidays and Vacations market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the travel industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Holidays and Vacations'

Related to: 'Holidays and Vacations'

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    UK Package vs Independent Holidays Report 2026

    Market Intelligence ReportHolidays and VacationsUK
    Holiday demand remains robust and has even strengthened slightly year-on-year, with 85% of Brits intending to travel in the next 12 months. This includes notable increases in those..."

    £ 2,195 (Excl.Tax)

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    UK Holidays to Spain Market Report 2026

    Market Intelligence ReportHolidays and VacationsUK
    Geopolitical disruption in the Middle East is driving UK travellers to holiday in Spain as they pivot towards closer, perceived 'safer' destinations. However, younger travellers demonstrate a quicker..."

    £ 2,195 (Excl.Tax)

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    UK Touring and Adventure Holidays Market Report 2026

    Market Intelligence ReportHolidays and VacationsUK
    Geopolitical uncertainty in the Middle East is reshaping destination choices and booking patterns. UK holidaymakers will likely redirect travel plans to nearer or perceived safer alternatives. This puts..."

    £ 2,195 (Excl.Tax)

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    UK Skiing and Snowboarding Holidays Market Report 2026

    Market Intelligence ReportHolidays and VacationsUK
    Niche holiday types represent a strong growth avenue for the UK holiday market, with a substantial gap between current participation and future interest. As saturation and declining novelty..."

    £ 2,195 (Excl.Tax)

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    Canada Vacation Travel Market Report 2026

    Market Intelligence ReportHolidays and VacationsCanada
    Canadians are eager to travel, with 79% saying they intend to take at least one overnight trip in 2026. Persistent tensions with the US equate to elevated interest..."

    £ 3,695 (Excl.Tax)

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    UK Cruises Market Report 2026

    Market Intelligence ReportHolidays and VacationsUK
    While 36% of UK consumers express interest in cruising, only 24% have ever taken one. This highlights substantial untapped demand, particularly among new‑to‑cruise consumers, who account for 55%..."

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    US Vacation Plans and Priorities Consumer Report 2026

    Market Intelligence ReportHolidays and VacationsUS
    Most industries would be happy with reaching 86% of consumers and 2.5% annual growth, but these figures show hamstrung growth for travel. Worry about the economy has many..."

    £ 3,695 (Excl.Tax)

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    UK Holiday Industry Review 2026

    Market Intelligence ReportHolidays and VacationsUK
    84% of UK consumers took a holiday in 2025, the highest level seen since before the pandemic. This milestone shows that travel has cemented itself as a non-negotiable..."

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    China Holiday Trends Report 2025

    Market Intelligence ReportHolidays and VacationsChina
    This report looks at the following areas: Domestic and outbound travel market overview Tourism market highlights and outlook Precision customer acquisition: travel themes consumers are..."

    £ 3,695 (Excl.Tax)

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    US Cruises Market Report 2025

    Market Intelligence ReportHolidays and VacationsUS
    The cruise industry continues to sail a course of strong growth, with an estimated 21.2 million passengers sailing from US ports in 2025, up 11% on the previous..."

    £ 3,695 (Excl.Tax)

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    UK Hotels Market Report 2025

    Market Intelligence ReportHotels and AccommodationUK
    55% of consumers used hotels in the last 12 months, up 5 percentage points year-on-year and marking a rebound from slower post-pandemic demand. However, value consciousness dominates consumer..."

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    UK Domestic Tourism Market Report 2025

    Market Intelligence ReportHolidays and VacationsUK
    Country cottages, wellness breaks and ‘slow travel' touring holidays are seeing rising demand as consumers seek restorative staycations in a time of economic gloom, rapid technological change and..."

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