Holidays and Vacations Market Research

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Related to: 'Holidays and Vacations'

Related to: 'Holidays and Vacations'

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    Just as many vacationers take a DIY approach to vacation planning, they take a similar tact when it comes to vacation activities. That is to say, 43% of vacationers would rather do a self-guided tour of a destination, rather than pay for a professionally guided one (23%). This is surprising,..."
    While COVID-19 hit the travel industry in an unprecedented manner, Canadians are excited to travel in 2024 and the industry has clearly rebounded. Though finances are tight, that does not mean consumers are cutting out travel. From seeking less expensive accommodations (35%) to seeking out less expensive activities (29%), Canadians..."
    While younger generations remain most engaged in travelling, Younger Millennial travellers have grown from 88% planning a main holiday in February 2022 to 95% in June 24. As they transition into parenthood, travel brands can explore new family travel trends..."
    Despite falling inflation and rising wages, which have eased some pressure on household finances, holiday centre and park visitors remain price-sensitive. Brands can appeal to lower-income households by offering low/no deposits, monthly calendars showing the cheapest dates to book, along with payment plans to help spread costs. The primary threat to..."
    Americans continue to visit theme parks, but high prices complicate the decision to visit one. They aren't spurning parks – industry revenue is up and guests report crowds being a significant concern – but these barriers are leading consumers to reconsider the value of a theme park visit. Park operators have..."
    The share of Brits staying in a holiday rental property has reached its highest level, with 30% of UK adults having stayed in such accommodation in the past three years. Looking forward, the affordable image and self-catering facilities of holiday rental properties will continue to play into the sector's advantage,..."
    Brands will do well to remove single supplement fees to ensure solo travellers are not put off by higher prices for solo travellers. Some 16% cite this as a barrier to solo travel, rising to 29% of those who describe their financial situation as 'struggling'. Brands can also consider providing..."
    Despite encouraging signs of falling inflation and rising consumer confidence, people are still overwhelmingly likely to say the cost of living crisis is still a problem. While holidays remain a priority, many travellers want to cut costs. Spending more time searching for good deals is their main strategy to save..."
    This report looks at the following areas:Exploring the impact of increasing holiday prices and their influence on consumer behaviour and financial planning.Investigation into the effects of the rising cost of living on the recovery of the Irish travel market.Examination of current trends in Irish holiday bookings and future intentions.Analysis of..."
    Despite rising costs, camping remains an affordable holiday option. However, most potential campers seek additional amenities to enhance their experience. Notably, 85% of potential campers are interested in private bathrooms, 80% in unique accommodations and 79% in wellness facilities. The demand for additional offers ties in..."
    Consumer confidence is much stronger than one year ago, which has had a positive impact on holidaying intentions. Package holidays are expected to grow at a slightly faster pace than independently booked holidays. The ease with which these holidays can be arranged is an increasingly important reason for choosing this..."
    Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can. Mike Gallinari, Senior Travel & Leisure Analyst ..."