Holidays and Vacations Market Research

Mintel’s Holidays and Vacations market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the travel industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Holidays and Vacations'

Related to: 'Holidays and Vacations'

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    Canada Vacation Travel Market Report 2026

    Canadians are eager to travel, with 79% saying they intend to take at least one overnight trip in 2026. Persistent tensions with the US equate to elevated interest..."

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    UK Cruises Market Report 2026

    While 36% of UK consumers express interest in cruising, only 24% have ever taken one. This highlights substantial untapped demand, particularly among new‑to‑cruise consumers, who account for 55%..."

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    US Vacation Plans and Priorities Consumer Report 2026

    Most industries would be happy with reaching 86% of consumers and 2.5% annual growth, but these figures show hamstrung growth for travel. Worry about the economy has many..."

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    UK Holiday Industry Review 2026

    84% of UK consumers took a holiday in 2025, the highest level seen since before the pandemic. This milestone shows that travel has cemented itself as a non-negotiable..."

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    China Holiday Trends Report 2025

    This report looks at the following areas: Domestic and outbound travel market overview Tourism market highlights and outlook Precision customer acquisition: travel themes consumers are..."

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    US Cruises Market Report 2025

    The cruise industry continues to sail a course of strong growth, with an estimated 21.2 million passengers sailing from US ports in 2025, up 11% on the previous..."

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    UK Hotels Market Report 2025

    55% of consumers used hotels in the last 12 months, up 5 percentage points year-on-year and marking a rebound from slower post-pandemic demand. However, value consciousness dominates consumer..."

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    UK Domestic Tourism Market Report 2025

    Country cottages, wellness breaks and ‘slow travel' touring holidays are seeing rising demand as consumers seek restorative staycations in a time of economic gloom, rapid technological change and..."

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    Canada Vacation Activities Consumer Report 2025

    This Report delves into the vacation activities favoured by Canadians, examining how demographic, political and economic factors shape these preferences. It highlights regional differences across the country and..."

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    UK Holiday Centres and Parks Market Report 2025

    The share of consumers choosing holiday centre or park visits has remained unchanged since 2022, demonstrating the resilience of demand for this holiday type, even as the post-pandemic..."

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    China Family Holidays Market Report 2025

    Family trips are transitioning from sightseeing to in-depth experiences. The needs of families with infants, toddlers and school-age children are gradually evolving from bonding time and personal development..."

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    UK Package vs Independent Holidays Market Report 2025

    Holidays remain important to consumers, but it will take more effort to convert interest into bookings as the post-pandemic urge to travel has waned, cost pressures persist and..."

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