US Perceptions of Auto Brands: 2026
Brand perception in the auto industry is built over time – not in a single ad, a single launch, or a single news cycle. Consumers form their opinions..."
US Soap, Bath and Shower Products Market Report 2026
The US soap, bath and shower market is estimated at $9.75 billion in 2025, delivering steady growth in recent years. Demand remains rooted in everyday hygiene, while consumers..."
US Hispanic Consumers in 2026
In 2026, the shopping behavior of Hispanic consumers will reflect both strength and strain. Amidst government policy changes, shopping has become decisively hybrid: most Hispanic consumers remain active..."
American Consumers and Culture: 2026
American culture is widely perceived as competitive, fast‑paced and individualistic, long shaped by economic, technological and demographic trends and the vision of the US Founding Fathers. Much attention..."
US Still and Sparkling Waters Market Report 2026
The still and sparkling water category remains stable, as consumers view hydration as essential to their wellbeing, with 85% saying it's an accessible way to support their health,..."
US K-12 Back to School Shopping Market Report 2026
The back to school shopping market remains robust, with 2025 planned expenditures in the K-12 segment reaching $39.4 billion, the second-highest figure on record. After the profound shifts..."
US State of Retail and eCommerce: 2026
Valued at $7.8 trillion in 2026, the US retail market continues to demonstrate resilience despite economic challenges like inflation and tariffs that curb discretionary spending. The market is..."
US Consumer Attitudes toward Fintech: 2026
Fintech usage has crossed a threshold from novelty to normalized behavior: nearly 60% of Gen Z adults report using crypto and one‑tap payments via wearables are increasingly embedded..."
US Convenience Store Foodservice Market Report 2026
The US convenience store foodservice market is projected to reach $78.1 billion in 2026, continuing steady year-over-year growth. Momentum is occurring within a more deliberate consumer environment: financial..."
US Shopping Online-only Brands Consumer Report 2026
Direct-to-consumer brands, also referenced as online-only brands, are no longer a niche option for consumers as they've become a mainstream part of the retail landscape. In fact, 63%..."
US Black Consumers: Religion and Spirituality Consumer Report 2026
Religion and spirituality remain central to Black consumer identity, but how faith is expressed continues to evolve. High levels of dedication persist across generations, even as formal affiliation..."
US Religion and Spirituality Consumer Report 2026
Even as church attendance has declined for decades, faith remains deeply embedded in American identity. More than three quarters of Americans still claim a religious identity, revealing a..."
