Infant Milk Formula - China - March 2017
“Premium IMF products will become the focus of leading companies who complete the registration of formulas. Adapting to the evolving distribution channels will be one of the key business growth drivers. Brands should find the right way to communicate with mums, probe into their needs in real life, and provide them with solid proof of the advantages of products.”
– Cheryl Ni, Research Analyst, Food & Drink
This Report discusses the following key topics:
- Respond to the rising breastfeeding trend by targeting pregnant/lactating mums
- How can brands appeal to inexperienced mums?
- Leverage the impact of milk source
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