Infant Milk Formula - China - March 2019
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
For the purposes of this report, Mintel has used the following definitions:
IMF comprises packaged dry and liquid products designed specifically for babies/infants. The market includes both baby formula (designed for babies up to one-year-old) and growing-up milks (designed for babies/infants aged 1-7).
“In the post registration era, leading players are gaining bigger market share with unqualified players being squeezed out. Big SKU strategies have also helped established brands strengthen winning positions by concentrating resources on research and marketing.
Although a declining birth rate sounds alarm bells for IMF demand, willingness to trade up to more premium products is strong, especially when parents are keen on selecting IMF that best fits their babies’ physical condition and are still demanding a longer list of fortified nutrition. Premium sectors like organic, goat as well as special formula are expected to witness promising growth. ”
- Cici Wu, Senior Research Analyst
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