Influence of the Environment on Food Shopping - UK - February 2009
Protection of the environment, and climate change in particular, are among the greatest challenges facing the UK today. It is no wonder, therefore, that retailers, manufacturers and consumers are taking action to counter the impact of climate change and other environmental effects. The majority of consumers are concerned about environmental damage and a large majority now take action to counter its effects, like recycling at home. However, there remains a clear dichotomy between interest in environmental issues, making modest changes to one’s lifestyle and ultimately putting one’s hand in one’s pocket and changing purchasing behaviour in favour of environmentally friendly (green) groceries.
While retailers and manufacturers are taking action to launch green products with reformulated packaging, ingredients and manufacturing processes, are consumers ready to respond to such offerings? At the same time, retailers and manufacturers are making significant moves to change their business models and processes to put themselves on a greener footing, but will these changes impact on their consumers?
How can consumers in the UK be segmented according to their environmental consciousness?
How does environmental consciousness translate into spending behaviour?
Can consumer typologies be developed showing how consumers are predisposed to purchasing green groceries?
What environmental actions are being taken by retailers, manufacturers and consumers?
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