Influencers - UK - January 2020
£ 1,995.00 (Excl.Tax)Excl. Tax Buy Now
Social media influencers – both traditional celebrities and social media personalities – have become a very important advertising option for brands. Mintel’s research shows that 40% of people who have used social media in the last three months follow or frequently view posts from a social media personality, even more than those viewing posts from traditional celebrities (35%). Among Generation Z, a massive 83% of social media users are following/ frequently viewing social media personalities, highlighting their importance for targeting this demographic.
“Brands increasingly have to look beyond surface level metrics, such as follower numbers, when deciding which social media influencers to partner with. Influencer authenticity, trust and engagement levels play a key role in actually impacting purchasing behaviour, often making micro influencers more valuable than those with larger followings.”
– Rebecca McGrath, Senior Media Analyst
This Report will cover the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.