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Description

Description

"The beauty market is very diverse with a wide array of product offerings that make one-size-fits-all marketing an impossible task. Ingredients are a way brands work together cross-category, with many brands looking to other segments (ie food, supplements) for inspiration. Specifically, younger women aged 18-24 exhibit heavy involvement in ingredient research, followed closely by Black women, as both groups are willing to do due diligence to find the best product."
- Alison Gaither, Beauty & Personal Care Analyst

This Report looks at the following areas:

  • Women aren’t sold on natural ingredients
  • Younger consumers driving ingredient fear – regardless of evidence
  • Consumers are driven by efficacy over ingredients

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Women aren’t sold on natural ingredients
            • Figure 1: Select attitudes toward ingredients, July 2018
          • Younger consumers driving ingredient fear – regardless of evidence
            • Figure 2: Select attributes associated with mainstream ingredients – Something I avoid, by age, July 2018
          • Consumers are driven by efficacy over ingredients
            • Figure 3: Select behaviors toward ingredients, July 2018
          • The opportunities
            • Make ingredient research easier for all ages
              • Figure 4: Select resources for learning about ingredients, by age, July 2018
            • Collagen is the hero ingredient leading the way in ingredient education
              • Women closely associate natural ingredients with healthy
                • Figure 5: Correspondence analysis – Principal map – Natural ingredient perceptions, July 2018
              • What it means
              • The Market – What You Need to Know

                • Established categories lead in share, developing segments lead growth
                  • Female beauty spend impacted by salon services
                    • Beauty from within resonates with all ages
                    • Market Breakdown

                      • Most spending in color cosmetics and haircare
                        • Figure 6: Share of sales in beauty market, by segment, 2018 (est)
                      • Highest growth comes from results-driven category
                        • Figure 7: Percent change in beauty sales, by segment, 2018 (est)
                    • Market Perspective

                      • Beauty purchases increased from 2017-18
                        • Figure 8: Personal care purchases (skin, hair. makeup) – Bought in the last 3 months, Spring 2016-18
                    • Market Factors

                      • Vitamin and supplement trends influence ingredient trends in beauty
                        • Figure 9: Usage of beauty supplements, females by age, June 2018
                      • Larger mature population will shift brand focus
                        • Figure 10: Female population by age, 2013-23
                    • Key Players – What You Need to Know

                      • For easy to understand “hero” ingredients, look to supplements
                        • Brands with a conscience will continue to thrive
                        • What’s Working?

                          • Collagen illustrates the multiplicity of ingestible ingredients in beauty
                            • Figure 11: Interest in beauty-related supplements, June 2018
                            • Figure 12: Year over year growth of beauty product launches using hydrolyzed collagen, by category, 2015-18*
                          • Ingredient-focused brands will continue to grow
                          • What’s Next?

                            • Cruelty free brands are gaining more traction
                              • Figure 13: Share of beauty products making an ethical – Animal claim in the US, 2014-18*
                            • Clean beauty will go beyond ingredient safety
                            • The Consumer – What You Need to Know

                              • Women feel that natural ingredients are safer, which may be driven by ingredient confusion
                                • Packaging is the leading source of ingredient information for women
                                  • Mainstream ingredients use an established history to their advantage
                                    • Black women key market for natural ingredients
                                      • Women want beauty products that deliver on benefits
                                        • Focusing on both ingredients and experiences hit a high note
                                        • Attitudes toward Ingredients

                                          • Women want brands to be clearer about ingredient practices
                                            • Women agree that natural ingredients are safer
                                              • Figure 14: Attitudes toward ingredients, July 2018
                                            • Age plays a role in ingredient perceptions
                                              • Figure 15: Attitudes toward ingredients, by age, July 2018
                                            • Black women drive interest in natural
                                              • Figure 16: Attitudes toward ingredients, by race and Hispanic origin, July 2018
                                          • Resources for Learning about Ingredients

                                            • More than half of women rely on product packaging for knowledge
                                                • Figure 17: Resources for learning about ingredients, July 2018
                                              • Mature women rely on product packaging, younger go social
                                                • Figure 18: Resources for learning about ingredients, by age, July 2018
                                              • Black women trust ads over experts
                                                • Figure 19: Resources for learning about ingredients, by race and Hispanic origin, July 2018
                                              • Women use multiple sources for research
                                                • Figure 20: Resources for learning about ingredients, repertoire analysis, July 2018
                                            • Attributes Associated with Mainstream Ingredients

                                              • Health and efficacy influence mainstream ingredient understanding
                                                • Figure 21: Attributes associated with mainstream ingredients, July 2018
                                              • Established mainstream ingredients attributed with efficacy
                                                • Figure 22: Correspondence analysis – Principal map – Mainstream ingredient perceptions, July 2018
                                              • Methodology
                                                • Age determines the ingredients women look for
                                                  • Figure 23: Select attributes associated with mainstream ingredients – Something I look for, by age, July 2018
                                                • Younger women driving ingredient fear
                                                  • Figure 24: Select attributes associated with mainstream ingredients – Something I avoid, by age, July 2018
                                                • Black women gravitate towards brightening ingredients
                                                  • Figure 25: Select attributes associated with mainstream ingredients – Something I look for, by race and Hispanic origin, July 2018
                                              • Attributes Associated with Natural Ingredients

                                                • Natural ingredients are perceived as healthy
                                                  • Figure 26: Attributes associated with natural ingredients, July 2018
                                                • Natural seen as healthy, but some may not understand ingredient function
                                                  • Figure 27: Correspondence analysis – Principal map – Natural ingredient perceptions, July 2018
                                                • Methodology
                                                  • 18-44-year-olds drive interest in natural ingredients
                                                    • Figure 28: Attributes associated with natural ingredients, something I look for, by age, July 2018
                                                  • Black women are a key market for natural
                                                    • Figure 29: Attributes associated with natural ingredients, something I look for, by race and Hispanic origin, July 2018
                                                • Behaviors toward Ingredients

                                                  • One third of consumers use a mix of natural and mainstream
                                                    • Figure 30: Behaviors toward ingredients, July 2018
                                                  • Women choose products with recognizable ingredients, but for different reasons
                                                    • Figure 31: Behaviors toward ingredients, by age, July 2018
                                                  • Black women prioritize ingredient research
                                                    • Figure 32: Behaviors toward ingredients, by race and Hispanic origin, July 2018
                                                • Purchase Influencers

                                                  • Women prioritize benefits over ingredients
                                                    • Figure 33: Purchase influencers, July 2018
                                                  • Life stage determines interest in benefits
                                                    • Figure 34: Purchase influencers, by age, July 2018
                                                  • Scent is an important purchase influencer among Black women
                                                    • Figure 35: Purchase influencers, by race and Hispanic origin, July 2018
                                                  • Women want a balance of effective and natural
                                                    • Figure 36: TURF analysis – Beauty benefits, June 2018
                                                  • Methodology
                                                  • Appendix – Data Sources and Abbreviations

                                                    • Consumer survey data
                                                      • Consumer qualitative research
                                                        • Abbreviations and terms
                                                          • Abbreviations

                                                          About the report

                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                          • The Consumer

                                                            What They Want. Why They Want It.

                                                          • The Competitors

                                                            Who’s Winning. How To Stay Ahead.

                                                          • The Market

                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                          • The Innovations

                                                            New Ideas. New Products. New Potential.

                                                          • The Opportunities

                                                            Where The White Space Is. How To Make It Yours.

                                                          • The Trends

                                                            What’s Shaping Demand – Today And Tomorrow.

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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