Ingredient Trends in Beauty - US - October 2018
"The beauty market is very diverse with a wide array of product offerings that make one-size-fits-all marketing an impossible task. Ingredients are a way brands work together cross-category, with many brands looking to other segments (ie food, supplements) for inspiration. Specifically, younger women aged 18-24 exhibit heavy involvement in ingredient research, followed closely by Black women, as both groups are willing to do due diligence to find the best product."
- Alison Gaither, Beauty & Personal Care Analyst
This Report looks at the following areas:
- Women aren’t sold on natural ingredients
- Younger consumers driving ingredient fear – regardless of evidence
- Consumers are driven by efficacy over ingredients
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