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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • The Big Stories

      • Nothing artificial is the new natural
        • Figure 1: Percentage of food and drink launches with artificial colors, global and US, 2011-15
        • Figure 2: Attitudes towards healthy lifestyle, “I regularly check the ingredient list contained on the pack,” select European countries, Q4 2014
        • Figure 3: Percentage of US food and drink launches with select claims, 2010-15
      • Ancient grains go mainstream  
        • Figure 4: Top ancient grains, by percentage of global ancient grain-containing food and drink launches, 2012-15
        • Figure 5: Top five product categories for global ancient grain containing food and drink launches, 2012-15
      • New sweeteners emerge to address consumers’ sweet tooth
        • Figure 6: Attitudes towards diet foods, select European countries, Q4 2015
        • Figure 7: Sugar substitutes considered natural, US, February 2015
    • Notable Products of the Past Year

      • Notable products of 2015: Free-from claims appeal to those following alternative diets
        • Notable products of 2015: Better-for-you ingredients
        • Looking to the Future

              • Figure 8: Importance of oil product attributes, US, April 2014
              • Figure 9: Reasons for limiting meat consumption, by generation, US, October 2014
              • Figure 10: Attitudes toward diet, select European countries, Q4 2015
            • The power of enzymes
                • Figure 11: Role of diet and stress on gastrointestinal issues, US, April 2015
                • Figure 12: I am incorporating more protein into my diet compared to a year ago, select European countries, Q4 2015
              • Free-from ingredients needed to meet the demands of free-from consumers
                • Figure 13: Types of food avoided, UK, June 2014
                • Figure 14: Percentage of global food and drink launches with select “suitable for” claims, 2011 – 15 
            • The Analyst’s View

              About the report

              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

              • The Consumer

                What They Want. Why They Want It.

              • The Competitors

                Who’s Winning. How To Stay Ahead.

              • The Market

                Size, Segments, Shares And Forecasts: How It All Adds Up.

              • The Innovations

                New Ideas. New Products. New Potential.

              • The Opportunities

                Where The White Space Is. How To Make It Yours.

              • The Trends

                What’s Shaping Demand – Today And Tomorrow.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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