Innovation on the Menu: Flavor Trends - US - August 2011
Terms used in the report:
Casual Dining – Full-service restaurant chains with average checks of $8-20 per entrée. Restaurants frequently carry beer and wine licenses. With an appetizer, beverage, and dessert, checks frequently come to $20 per person, though lunch specials less than $10 for an entire meal are also common. Examples of chains included in this segment are Chili’s, Applebee’s, and Red Lobster.
Chain – Chains are multi-unit foodservice concepts operating under a single brand name, such as McDonald’s or Pizza Hut. A restaurant chain consists of two or more restaurants owned by one person or company. Usually, all restaurants in a chain have similar décor and serve the same food.
Consumer Unit – A consumer unit is defined as either 1. all members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; 2. a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or 3. two or more persons living together who pool their incomes to make joint expenditure decisions. Financial independence is determined by the three major expense categories: housing, food, and other living expenses. To be considered financially independent, a respondent must fulfill at least two of the three major expense categories.
Full-service restaurant - Full-service restaurants are, by definition, establishments that provide table service. Food is ordered at the table and is paid for at the end of the meal. The segment is composed of several subsegments, differentiated primarily by check size. These include family/midscale restaurants and casual dining restaurants.
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