Innovation on the Menu: Flavor Trends - US - August 2012
While a restaurant may operate for months, years, and decades on end, the menu rarely stays the same. Flavor preferences and trends come and go, and consumer expectations change with them. Indulgence is important on one hand, but with growing nutritional awareness and pending menu-labeling regulations, offering better-for-you (BFY) items packed with flavor is equally important.
Smart operators from independents to large chains evaluate ingredients, flavors, demographics and food trends in order to come up with compelling offerings to promote, and draw guests. Separating fad from trend could be difficult unless analyzed over time.
This report provides trended menu analysis, as well as a look at recent menu additions across all segments. It evaluates marketing strategies, highlighting successful examples, and it looks into the minds of consumers for their restaurant-usage habits, interest in ethnic cuisines, attitudes toward restaurants and flavorings, and how they define comfort food. All of this is important to grasp in order to make sound menu development decisions.
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