Innovations in Beer - Ireland - June 2015
“The Irish beer market appears to have had a good year, with reported growth in 2014, however, the Irish market is not out of the woods just yet, with total sales expected to see a slight decrease in 2015. With increased innovation in the beer market, and in particular craft beer, this is expected to fuel future growth for this industry.”
– Emma McGeown, Research Analyst
This report will answer the following:
- What impact has craft beer had on the Irish beer market?
- Is in-home consumption of beer taking over from out-of-home drinking?
- What are Irish consumers’ preferences when choosing a beer?
- Is the rise in consumer confidence benefiting the Irish beer market?
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