Innovations in Soft Drinks - Ireland - April 2011
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The all-Ireland soft drinks market lost value between 2006 and 2010, mainly due to the impact of the recession on RoI, where consumers have traded down to higher volume, lower value purchasing; for example, buying less cans and more 2-litre bottles.
NI soft drinks sales have, however, seen continued volume and value growth due to a stronger economy and a stronger proportion of the market accounted for by more premium carbonate and energy drink segments.
Dominated by international drinks groups, the Irish soft drinks market has benefited from strong innovation and marketing support with a focus on healthier – including diet and functional – lines.
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