Innovations in Travel - Canada - January 2020
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This report focuses on leisure and business travel that consumers have done in the 12 months leading up to October 2019. Areas covered in the Report include travel occurrence, modes of transportation used during travels, accommodations stayed at while on a leisure trip, tasks performed on mobile devices when travelling, technology barriers while travelling and attitudes towards leisure travel. This report also examines the challenges the travel and tourism market faces; explores market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends this market is experiencing.
"The majority of Canadians have taken a leisure trip in the past year, with non-US international travel a healthy segment in the category. Consumer sentiment aligns with this narrative with many citing a preference for international trips as opposed to domestic destinations. Younger Canadian travellers are a tech-savvy bunch that are utilizing their mobile devices to perform a variety of tasks on their journeys, with a lack of Wi-Fi a key concern while travelling."
- Andrew Zmijak, Research Analyst
This Report covers the following areas:
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